Amway Center

MOST TECHNOLOGICALLY SUPERIOR BUILDING IN NORTH AMERICA

The most technologically-superior arena ever constructed, the Amway Center offers patrons a revolutionary broadcast experience. For the first time ever, patrons will experience the action as it is happening and this technology will provide unparalleled access for today and tomorrow’s mobile devices. As the official technology provider of the building, Harris Corporation has been engaged in the Amway Center project from the early stages including, design, engineering, systems architecture and build-out. Through this partnership, the Amway Center will feature:

• The world’s most sophisticated High Definition broadcast center, powered by Harris technology, will simultaneously control all 1100+ HD screens throughout the Amway Center ― showing the game live, replays, advertising, statistics and individual player highlights ― with 10X the resolution of current technology. This will also be a first for a sports arena.
   

• For the first time in a sports environment, Amway Center is introducing touch screen ordering. Through a partnership between Levy Restaurants and Harris, fans in the Loge seats and MVP Party Tables on the Club Level are able order via tabletop touch-screen monitors, which are automatically fed to the Sear and Sizzle concession stand for ease of ordering. The ordering system allows for customization of toppings and tabulates the pricing as guests make their choices.
   

• Hundreds of journalists and media will be able to connect and report live from events like the 2012 NBA All-Star game in Orlando - including video, still images, voice and data - which will be broadcast worldwide in real time and with exceptional HD quality.
   

• Technology that is virtually “future proof” - providing the platform for evolution such as, providing at-home tools for fans to actively engage in the Center experience.
   

• Social Media Enabled - working with the concessionaire, Harris will deliver managed social media marketing services that reward Orlando Magic fans with special offers and contests via multiple social media platforms and mobile devices. Magic Fans can opt in to receive offers during events.
   

• 24/7/365 Remote Management and Monitoring is integral to Center operations, with secure and reliable continuity of service solutions.

Building on the technology in the building, Daktronics was selected to design and manufacture more than 50 full-color LED displays for the Amway Center, including one of the world’s largest suspended scoreboards. Orlando’s Amway Center is the first in the world to utilize high resolution 6 mm surface mount LED-pixel technology on all the center-hung scoreboard digital displays.
Additionally, Daktronics’ NBA statistical interface provides the ability to immediately present an incredible variety of player and team statistics to fans.

The Daktronics center-hung scoreboard dimensions:

• 42 feet by 41 feet by 41 feet (HxWxD), making it the largest of any NBA arena

• 18 displays with more than 9 million individual LEDs

• Four primary high definition LED video displays with 840 lines of resolution

• Eight auxiliary video/scoring/statistics displays

• Two LED ring displays.

Complementing the primary scoreboard are two LED ribbon boards mounted on the interior facade of the seating decks. One 360-degree display encircles the entire seating bowl and measures more than 1,100 feet in circumference. The second measures more than 750 feet in length.

The integrated display system continues on the outside the building. The Amway Center is the first sports and entertainment venue in North America to use Daktronics ProPixel® freeform LED technology on the building exterior. This unique technology is mounted on the exterior of the building in an open-air concourse area creating a signature marquee display. The marquee’s full-color ProPixel® LED strips allow for great visibility and image clarity for those viewers in front of the display, while allowing those behind the display to see through it. This exterior display measures approximately 46 feet high by 54 feet wide.

Additional Facts About the Integrated Display System:

• 11.5 million individual LEDs used in all the interior and exterior displays within the integrated system

• Video displays have the capability to show 4.4 trillion different shades of color

• An estimated 10 miles of wiring will provide power and signal to the system’s displays

• The center-hung scoreboard weighs more than 40 tons and is suspended, raised and lowered with a 85,000 lb. capacity Vortek® hoist.

• Transparent LED shot/game clocks and time expiration light strips on the backboards

The technological advancements within Amway Center continue into the food service and concession areas through a partnership between Harris and Levy Restaurants.

• Debuting for the first time in a sports environment, Amway Center introduces touch screen ordering. Fans in the loge seats and MVP party tables on the Club Level are able order via tabletop touch-screen monitors, which are automatically fed to the Sear and Sizzle concession stand for ease of ordering. The ordering system allows for customization of toppings and tabulates the pricing as guests make their choices. Amway Center is the first arena to debut this technology.
   

• All 20 concession stands will be equipped with digital menu boards. There are many benefits to digital menu boards including:
   

  • Giving the arena flexibility to easily customize menus based on the type of event and changes in seasonal offerings. This means Levy Restaurants can easily create customized menus based on audience preferences and seasonal availability of ingredients.
     

  • Visually digital menu boards allow for the presentation of digital photos of select menu items, which is ideal when introducing new menu items to guests.
     

  • The ability to quickly update the boards also allows Levy Restaurants to rotate offerings and specials throughout the span of an event, which means different items can be featured in the first quarter versus the fourth quarter.