In January, the Orlando Economic Development Commission officially launched a regional business branding campaign designed to put Orlando in the consideration set as a place for businesses to expand or locate.
“Orlando. You don’t know the half of it” shines new light on the region’s innovative business community and also highlights the wealth of activities and lifestyle amenities that Orlando has to offer. The campaign builds on Orlando’s reputation as a world-class tourism destination while showcasing all of the region’s benefits.
The anticipated economic impact as a result of the branding campaign over the next five years includes 17 percent more jobs; $600 million in additional income; $1 billion in new gross regional product and $2.2 billion more in sales.