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About Main Street and Market Street



The MSALOGO_WebMain Street Four-Point Approach™ is a community-driven, comprehensive methodology used to revitalize older, traditional business districts throughout the United States. It is a common-sense way to address the variety of issues and problems that face traditional business districts. The underlying premise of the Main Street approach is to encourage economic development within the context of historic preservation in ways appropriate to today’s marketplace. The Main Street Approach advocates a return to community self-reliance, local empowerment and the rebuilding of traditional commercial districts based on their unique assets: distinctive architecture, a pedestrian-friendly environment, personal service, local ownership and a sense of community.

The Main Street Four-Point Approach™ is a comprehensive strategy that is tailored to meet local needs and opportunities. It encompasses work in four distinct areas — Design, Economic Restructuring, Promotion and Organization — that are combined to address all of the commercial district’s needs. The philosophy and the Guiding Principles behind this methodology make it an effective tool for community-based, grassroots revitalization efforts. The Main Street approach has been successful in communities of all sizes, both rural and urban.

The Main Street approach is incremental; it is not designed to produce immediate change. In order to succeed, a long-term revitalization effort requires careful attention to every aspect of the designated area — a process that takes time and requires leadership and local capacity building.

The Market Street program has been specifically designed for the City of Orlando. Neighborhood commercial districts that are unable to meet Main Street America’s 10-point criteria for National Accreditation for Main Street are eligible for this program.

This enables the City of Orlando to abide by Main Street America’s trademark and “Use of the Name” policy, while still providing training and technical assistance to individual neighborhood commercial districts throughout the City.

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