FOR IMMEDIATE RELEASE
Contact: Heather Fagan 407.246.3423
Cassandra Lafser 407.246.2182
Local Orlando Smart Phone Application Available on iTunes
December 5, 2011 – ORLANDO, FL – At today’s City Council
meeting, Orlando Mayor Buddy Dyer announced the Buy Local Orlando smart
phone application is now available for download in the Apple iTunes
Launched in 2009 as part of the City’s Strengthen Orlando initiative,
the goal of Buy Local Orlando is to connect Orlando’s businesses with
the buying power of residents. Many of the program’s merchant members
offer special discounts to consumers that present a free Buy Local
Orlando consumer card during purchase.
Now, consumers can redeem any special offers at participating businesses
using the free smart phone application which provides GPS-driven
merchant information, including discounts, to mobile users.
The phone app launch comes just weeks after the launch of a new and
improved website at buylocalorlando.com which allows consumers to search
for participating businesses by category and neighborhood.
“We are excited that these program additions will further enhance local
spending and make it easier for Orlando consumers to support our City’s
businesses when shopping for goods and services, especially this holiday
season,” said Mayor Dyer.
The enhanced website and phone app allows businesses to reach consumers
in a more robust, customized manner by controlling the timing and terms
of any special offers or events without giving up revenue to a third
City of Orlando merchants can obtain membership in Buy Local Orlando by
visiting the website. An annual membership fee of $99 applies.
The Android version of the app will launch in the coming weeks.
Consumers without a smart phone will still be able to support the
program and take advantage of any special offers or discounts by using
the free Buy Local Orlando consumer cards, which can be printed from the