the Economic Impact
of an Orlando MLS Team?
If the MLS awards Orlando an
expansion franchise team this would spur the need for the construction
of new soccer stadium in the City of Orlando and Orlando City Soccer
would significantly expand their Seminole County Soccer Complex. The
construction of the stadium alone would immediately generate nearly
1,000 jobs with 250 ongoing operations jobs once the stadium is
complete. A new MLS franchise in Orlando would generate nearly $1.2
billion in new direct spending over the next 30 years.
An MLS team in Orlando would further drive tourism to the region through regular season games, All-Star Games and International Matches. Additionally, because of the unique make-up of the Orlando City Soccer ownership group, there is a rare opportunity for direct advertising and promotion of the Orlando destination in Brazil. Specifically, Flavio Augusto da Silva, partner in Abril publications has been working with Visit Orlando to develop a plan that meets their strategic marketing objectives which will include things like print advertising, online marketing and celebrity promotion.
In 2011, Brazil was the top feeder market for tourists into Miami, bringing 634,000 visitors. Should Orlando divert 1% of those visitors due to the interest in soccer that would bring an estimated 6,340 new visitors to Orlando a year. At $1,800 per traveler, that would equate to $11,412,000 in incremental annual spending in Orlando.
The Orlando International Airport has committed to pursue additional direct flights between Brazil and Orlando if the City is awarded an MLS team. In 2009, when TAM airlines added a direct flight from Saˇ Paulo, Brazil to Orlando, the Mall at Millenia and the Prime Outlet Malls immediately saw double digit increases in sales. This equates to more jobs for our residents and generates sales tax revenues that have benefits across the state.