Now That Your Association Is Created/Organized, How Do you Let
People Know You Exist?
Starting new neighborhood organizations can be
very challenging; however, the results of your hard work can be very
beneficial. One of the many
challenges faced by new neighborhood associations is how to let your
neighbors and others know of your existence.
Once your core group is identified and you have determined your
boundaries, you are ready to let others know of your existence.
Depending on your demographic, there are various ways to showcase your
association. Getting the word out will help you reach out to new members
who will ensure that your group is well-balanced and represent your
community. A well-balanced
association brings stability, credibility, and political clout necessary
to be an effective force in making a stronger neighborhood.
Decide who you want to tell about
your new organization. Which churches, community newspapers, government
offices, and other neighborhood institutions do you want to involve in
helping you spread the word? Here
are some suggestions to get you going:
- You can start by mailing to let you neighbors know about your inception.
Apart from owners/residents, make
sure you reach out to the groups mentioned above (churches, community
newspapers, etc). You want
to either invite them to an upcoming meeting, perhaps you want to ask
them to join the association, or you can simply ask them to contact
members of the board for more information about the association (make
sure the contacts of your board members are listed on your mailer).
- Flyers are a great way to let people know about an upcoming meeting.
Such flyers should have the
following information: the time, date, place and purpose of the
first general meeting. They
should be posted in apartment building (if there are any in your
neighborhood) lobbies, on grocery store bulletin boards, in churches, in
schools, and in other locations where people will see them.
- You may also want to include an email address and/or a name and phone
number residents can use if they have any questions.
- Door-to-door visits
- Take flyers door-to-door. Canvas
the block or neighborhood you are organizing. Write a script of a few
lines ahead of time to introduce yourself and the new organization, and
be sure to ask for the phone numbers of interested individuals so they
can be re-contacted if they don’t make it to the first meeting.
Leave everyone you visit with a
flyer or something to remind them you were there.
Next steps that could give your group a high profile include:
- Create a logo (your logo should be used in all your
- Conduct a survey
of neighborhood needs and issues.
- Hold a community forum
on a topic that matters to your
- Have public meetings with the government and non governmental
agencies that are supposed to be dealing with your issues.
If you have an upcoming meeting, you can put up some signs telling
where, at what time the meeting will be held. Some key points to be
discussed could also be beneficial.
- Email List
- Email lists can be beneficial; you can reach 1000’s at a touch
finger. However, you should be aware of some email etiquette. You should
limit the number of emails you are sending to your members.
Please protect the privacy of your neighbors by using the BCC
(Blind Carbon Copy) field. Click
here for some additional email
- Using a marketing tool such as Constant Contact, iContact,
Response to store residents’ contact information, schedule emails to be
sent out, and place residents in appropriate lists helps with marketing
and sustaining communication.
- Sending welcome letters, professional newsletters, and automatically
scheduled birthday letters can increase the likelihood for residents to
read the emails you send them.
- Create Your Website
- Creating a website can also be a good tool to communicate with your
neighbors and the world.
Nowadays, there are many free websites available; some are even geared
- Buy/Set up a domain name that is easy to remember
- You can also set-up email accounts with your domain .
- Identify the “tech-savvy” members in your neighborhood and put them in
charge as webmaster. You would be surprised to how many teenagers in
your neighborhood are technologically savvy these days. In fact, what a
great way to get them engaged in their neighborhood. Update your site
a Facebook Page
- Using search engine optimizers such as Google AdWords
or Infolinks can
quickly draw people to your website when they run a search for specific
key words of your choice.
- Block Party
You are now fully operational! Yet, you feel there still exist a
disconnect amongst neighbors. You think that they are not truly
informed, connected, engaged in what’s happening in the neighborhood.
Now it’s time to celebrate and bring neighbors together in a social and
relaxed environment. Why not
throw a neighborhood block party?
Neighborhood block party is a great way to meet your neighbors
face to face and recruit members. It
brings unity and enhances neighborhood spirit.
You will be surprised by the amount of support you’d get. Here
are suggested steps/check list to make this block party a successful
- Recruit/sell the idea to core members! It’s always more fun to get
- Choose a date that works well for most neighbors (eg don’t schedule
during a major holiday, or when the weather is inclement (hurricane
- Depending on the magnitude of your party, you might need to pull some permit(s)
For instance, if you intend on closing off a street, and have loud
speakers, you will definitely need a permit. (click
here for more information). Allow plenty
to apply for a permit (at least two weeks). If you intend to have the
party in a neighbor’s yard, a permit is not necessary.
- Make a list of items needed for the party (ice cream
social/barbecue/soft drinks/water/sport equipments/bounce houses/piñata
for kids etc….
- Create a signup sheet for neighbors to adopt an item from the list
- Designate someone to take pictures to post later
Once your planning is done, the only thing left for
you to do is to sit down, relax and get more acquainted with your
neighbors. Lastly, you can
always visit our neighborhood page by
for more resources, or you can simply call us at 407.246.2169
together to make the City beautiful a dynamic and diverse city, the best
place to live, work, raise a family and retire.
The City of Orlando is not
endorsing any of the companies listed above, but we wanted to let you
know about these suggested resources that your neighborhood might find