|SOCIAL MEDIA COORDINATOR|
|SEIU Professional Non-Exempt|
|Performs professional level work assisting the marketing office in the development and implementation of a wide variety of marketing communications, with primary responsibility for social media. An employee assigned to this classification is responsible for developing event announcements, promotions designed to encourage usage, routine engagement of diverse audiences and interactive initiatives. It is the responsibility of this position to keep up-to-date with emerging social media platforms and opportunities. Work performed under the supervision of the Marketing Division Manager and is reviewed while in progress and through results obtained.|
|Identifies and develops content and recommends design enhancements/changes for Orlando Venues and Amway Center websites and social media sites that support the marketing and communications objectives of the Marketing Division.
Engages audiences with consistent content updates and stimulates positive dialogue between potential patrons and the Orlando Venues and Amway Center websites and social media sites.
Monitors and manages governance of public inquiries and responses in accordance with City policy.
Develops and executes new social media opportunities that will raise awareness of Orlando Venues facilities and events, while maintaining current users and drive new users to desired sites.
Explores new social media platforms and determines viability and applicability to Orlando Venues and Amway Center event awareness and promotion.
Reviews and maintains the content of the Orlando Venues and Amway Center websites and makes recommendations for design enhancements to the Marketing Division Manager.
Tracks competitive trends and establishes best practices, in online publishing, social media and entertainment, then makes recommendations to management based on findings.
Communicates with clients and internal teams to ensure integration with other programs and/or partners.
Maintains websites for OrlandoVenues.net and AmwayCenter.com.
|Knowledge of the latest marketing trends and social media management capabilities.
Ability to communicate effectively, both orally and in writing.
Ability to plan and organize detailed written and visual information.
Ability to seek and develop innovative ideas and solutions.
Ability to work with co-worker and clients from diverse backgrounds.
Ability to pursue and complete assignments with strict attention to detail.
|Bachelor's degree in Marketing, Advertising or Communications plus one (1) year of experience developing and administering promotional/marketing programs using social media sites required; or an equivalent combination of education, training, and experience. Previous marketing experience with live events, a major convention center, arena or similar public assembly facility preferred. Knowledge of Drupal web content management system preferred.|